Voice of customer reports

What buyers say about you and your five closest competitors, in their words, in one report.

Overheard reads what your buyers write about you and your competitors in reviews and community threads, then emails you one report with every quote linked.

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One company and up to five competitors, plus any topics you want tracked. Delivered as a PDF and as markdown.

Cover of the Overheard sample report on Expensify: What the market says, and what to do about it.
The sample report, Expensify

Read a real report first

Below is a real report for a company we don't work with. The quotes are what people wrote in reviews and in threads, with a link to every one.

OverheardExpensify sample, excerpt

The one-line version

Expensify's homepage sells "the easiest way to do your expenses" and an AI concierge. Buyers rate it below Ramp, Brex and Navan on ease, the redesign is the newest churn trigger, and the one claim the market still credits Expensify with, working with the cards a company already has, sits in a bullet under the headline rather than in it.

"Ramp and Divvy both make you run their card to get the product. We had a couple entities on Amex we didnt want to lose the points on so we kept those on Expensify for the receipts and reimbursements and moved everything else to Ramp."r/Accounting

The full sample runs 19 pages. Get the full sample report and we'll send it to your inbox.

What you get

One report in your inbox, as a PDF and as markdown. These are real pages from the Expensify sample.

Findings

The problems buyers bring up most, in their words

Five findings, each opening with the number behind it and backed by linked quotes. You see how often a problem comes up, where, and in what words.

The Five findings section of the Expensify sample report, with linked quotes.

Share of voice

How they talk about you next to the competitors you choose

Mentions and tone for you and up to five competitors, the line that sums each one up, and how the review scores compare.

The Share of voice table from the Expensify sample report.

Claims audit

Where your homepage says one thing and your buyers say another

Every claim that decides a purchase, tested. Each card shows the evidence for and against, a verdict, and the line to say instead.

Claim cards from the Expensify sample's claims audit, each with a verdict.

Language bank

Phrases worth lifting straight into your positioning

The sharpest buyer quotes, grouped by theme, each under 400 characters and linked to where it was said.

The Language bank section of the Expensify sample report, quotes grouped by theme.

Every report also covers who is talking, the topics you ask us to track, four positioning strategies ranked by risk, and what to do next.

How it's made

We use publicly available data, starting with your own marketing site so we know what you claim and how you position. Then we look at reviews of you and your competitors, and the online communities where buyers compare notes.

Every quote is short and links back to where it was said, so you can read the full context yourself. A person runs every report and checks it before it's sent.

14
pages of the company's own site
26,555
reviews across six companies
30
community threads read in full
212
buyer quotes kept, each linked

Counts from the Expensify sample.

Questions

I asked ChatGPT/Claude to do this and got different results. Why?

General AI tools search the open web, which is mostly vendor pages, comparison listicles and press. Buyers rarely write those. AI tools also struggle to count inside a date range, and they often can't show where a quote came from. We read a fixed set of buyer conversations over a stated window, count within it, and link every quote, so you can check any number yourself. If your results differ from ours, send them over and we'll show you where the gap is.

Where does the data come from?

Public sources only: your own website, reviews of you and your competitors, and the online communities where buyers compare vendors and ask each other for advice.

How do I know the quotes are real?

Every quote links to where it was written. Click through and read the full context.

Is it all AI?

Software collects and sorts what people say and helps with first drafts. A human chooses the findings, checks every quote against its source and reviews the report before it's sent.

Do you contact the people you quote?

No. We only use what people have already posted publicly, we never contact or try to identify anyone, and we keep quotes short.

What if my company barely gets mentioned?

Then that's the finding. Being missing from the conversations where buyers shortlist vendors is worth knowing, and the report shows who is getting named instead.

How recent is it?

Every quote is dated. Counts come with the window they cover, usually the last 30 days, so you know exactly what a number means.

Can I check your numbers?

Yes. Ask, and we'll send the list of sources behind any figure in your report.

What do you need from me?

Your website, up to five competitors and any topics you want tracked. No logins, no data access, no calls needed to start.

Start here

Get the full sample report

All 19 pages of the Expensify report, sent to your inbox.

Get the sample report

Want one for your company?

Tell us your site, up to five competitors and any topics you want tracked. We'll come back to you right away with a custom plan for your report.

Get your report

Want it every week, with positioning and an account list for sales? Mention it when you ask.